Television Advertising For Prescription And...

Pharmaceutical companies have been using a lot of various strategies to market their medications, notably in a contentious and lucrative market for prescriptions and non-prescription medications. Kornfield, Donohue, Berndt, and Alexander (2013, p. 1) argued that the United States profoundly advertised pharmaceuticals and spent at least $30 billion dollars on publicity and selling of these products. In this written assignment I will be presenting a summary of an interesting article from Faerber and Kreling (2013) titled: Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs. On the words of the Chartered Institute of Marketing (2013), marketing is defined as an administration method, accountable for recognizing, predicting and capturing customer demands profitably. Faerber and Kreling (2013, p. 111) conducted a content analysis examining how substantial is a consumer targeted advertising using the television as an instrument to relay these drug information to the public and how accurate are the claim of drug effectiveness from the truth. The investigators gathered commercial segments containing the advertisements of prescription and non-prescription drugs from 2008 through 2010. The multimedia data was randomly selected from the Vanderbilt Television News Archive. Three coders were trained to classify the advertisement claims, and rate the accuracy of the data from the evidence. Again, Faerber and KrelingShow MoreRelatedEssay on Rogaine Case1376 Words   |  6 Pagesmarketing plan to differentiate Rogaine from comparable products. External Analysis Customer Analysis. Pharmacia Upjohn target men and women between the ages of 25 to 49 for their Rogaine product. Since Rogaine’s introduction as a prescription drug the product has grossed over $700 million in sales. At the time of the case research estimated that there were about 20 million women and 40 million men in the United States with thinning hair or baldness. Out of this group 38.6 percent of womenRead MorePepcid Case Study3120 Words   |  13 Pagesamong the most successful prescription drugs ever marketed. Pepcid is ranked in the top 15 largest-selling prescription products with 18 million U.S. prescriptions written since its prescription debut in 1986. However, those numbers pale in comparison to Tagamet and Zantac, which are practically household names. Since Tagamet went on the market in 1977, 236 million U.S. prescriptions have been written, and since Zantac became available in 1983, 188 million U.S. prescriptions have been written. TheRead MoreSelf Medication Practices in a Rural Filipino Community21296 Words   |  86 PagesFactors Affecting The Prevalence Of Self Medication Using Commercial Drugs In A Rural Filipino Family For The Course Research II With Statistics Presented by: Elaiza Joy M. Claravall Hazel Faith W. Cortel Abegail Jane W. Pasion Jave Mar C. Leonardo Minette B. Dangue MSN students Date Presented: May 20 2013 Date Revised: May 21, 2013 Factors Affecting The Prevalence Of Self Medication Using Commercial Drugs In A Rural Filipino Family Abstract Objectives: the purpose of theRead MorePharmaceutical Price Controls in the Oecd Countries47662 Words   |  191 Pagesii U.S. Department of Commerce, International Trade Administration Contents Executive Summary vii 1 Introduction 1 2 Drug Price Regulations in Selected OECD Countries—An Overview of the Issues 3 3 Price And Revenue Effects 10 4 Impact of Deregulating Prices on Research and Development, Innovation, and Consumers 25 Appendix A: Technical Methodology 35 Appendix B: Drug Pricing Study—Federal Register Notice Responses 49 Appendix C: Report on Pharmaceutical Markets in 11 OECD Countries 57 PharmaceuticalRead MoreFundamentals of Hrm263904 Words   |  1056 PagesEmployee Rights Legislation and the HRM Implications 86 The Privacy Act of 1974 86 The Fair Credit Reporting Act of 1974 87 The Drug-Free Workplace Act of 1988 87 The Polygraph Protection Act of 1988 88 The Worker Adjustment and Retraining Notification Act of 1988 88 Current Issues Regarding Employee Rights 90 Drug Testing 90 DID YOU KNOW?: Why Organizations Conduct Drug Tests 91 Honesty Tests 92 Whistle-Blowing 92 Employee Monitoring and Workplace Security 93 DID YOU KNOW?: By the Numbers 93 Workplace